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Your App Development Choice, iPhone or Android?

December 2012 figures indicate that, 44% of smartphones in Australia are running on the Android operating system, with iPhone (iOS) at 43%. These figures indicate that the iOS app priority needs to be reviewed. Australian based research firm Telsyte made the following statement in their recent announcement: “Our new research shows that the lower prices, faster product cycles and carrier support has helped Android become the leading platform.”

US trends show stronger gains for Android with Nov'12 figures declaring 53.7% to Android phones and only 35% market share for iPhone. With this in mind app developers would do well to consider their app's longevity. As Australia follows US trends fairly closely, Android's market share is bound to increase. Your iOS app may have good coverage now with market share being relatively even, but will this still be the case, 12-18 months down the track?.

Where does this leave you as a marketer embarking on your first smartphone app development? It will be necessary to become even more familiar with your customer base. You will need to know where they live; their level of education and even whether they are extrovert or introvert. This information is critical when making your choice. The following demographic information and app development examples are provided as an insight to your "iOS or Android" decision making process.

Demographics:

iPhone users are:

  • 18% more likely to be women
  • 27% more likely to live in a city
  • 29% more likely to be 35+
  • 37% more likely to have a graduate degree
  • 67% more likely to have an annual household income of $200k or more

Android users are:

  • 10% more likely to be men
  • 17% more likely to live in the suburbs
  • 86% more likely to live in the country
  • 80% more likely to have only a high school diploma

Example One: "Fisherman's Friend" App

The developer wanted to produce an app that enabled freshwater fishermen to:
  • Find their old fishing spot via GPS
  • Photograph and log the estimated weight/dimensions of their catch
  • Keep in touch with their fishing mates via Social Media
The developer makes the assumption that their general target audience is a mature male (perhaps retired), he has plenty of leisure time and generally lives in suburban Australia. Taking these factors into account, the developer decides to create an Android Fisherman's Friend app.

Example Two: "City Woman" App

    A women's clothing label "City Woman" discovers that their mobile web upgrade had improved their online sales markedly. Management decides to develop a mobile app as an addendum to their online sales/marketing strategies. The proposed app needed to provide:
  • An online shopping cart
  • A Google Maps based list of nearest "City Woman" outlets
  • Push notification capability to alert customers to sales and special offers/events
  • Social Media links

The "City Woman" customer is described as primarily an urban dwelling professional. She doesn’t have a lot of time to shop but she needs/likes to be well dressed and can afford to do so. City Woman decides to develop an iOS app for optimum user adoption. 12 months after launching their app, management discovers that increased brand awareness has opened up their demographic to include younger women living in country and suburban areas. An Android app is also developed to provide maximum customer app adoption.

When developing an app it is important to know your market, understand your consumer and develop your app in the right technology first. In many cases it is found that to achieve the greatest market reach, both Android and iPhone apps will need to be developed.

If would like some advice for your next app development project, feel free to Contact Aerion Technologies today.

For more info on iOS/Andriod user demographics follow this link