04 October 2013
The Benefits of Using Analytics: Tracking Your App's Mobile Development
Creating a new application can be an exciting and fun way for businesses to enhance their mobile development and reach out to different customers. However, keeping those apps updated with current trends and consumer demands can be difficult without any means of measuring the data. With mobile app analytics, user information is easily accessible to the business owner so that they can make appropriate changes and updates based on what the public needs and wants.
Finding out information about your app's users has never been this easy or fast, and the multitude of benefits will give you a competitive edge over other similar apps. Tracking your mobile app with analytics allows you to get a quantitative number of current daily visitors as well as total visitors overall and their location. The locations where your app is being accessed from will help you determine the best cities for marketing or promotional events. The type of device and operating system being used can be detected, allowing you to specify your biggest customers and find out ways to cater more to the smaller ones.
Aside from the information gained about your users, you can see which features and tabs on your site are most popular. This information is vital for two reasons: You can identify which features can be phased out and easily detect problem areas--places that people avoid or can't get to because of glitches in the program. Many apps go for long periods of time without implementing an update for problem area, something that will allow you to lose customers as they switch over to apps with a higher performance.
Tracking your mobile app with analytics will ensure that you stay up-to-date with your app's performance. In turn, you will create a successful and useful application that overcomes technological errors and withstands the challenges of satisfying customers. For more information on how to stay updated with mobile development, contact us today.