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Apple Vs Android - What's the Better Focus for Mobile Development?

Consumers increasingly rely on mobile technology for their day-to-day computing needs, and that means that there's a really good chance that they're spending time in front of one of two mobile operating systems: Android and iOS. Together the two powerhouses account for over ninety percent of the mobile market, so if you're thinking about mobile development you're probably looking at one of them. But which is the better investment if you only want to work on one platform?




"...there are seven Android phones sold for every one iPhone."




That quote from the article linked above might make the choice seem obvious, and when you look at most market share charts Android comes out way ahead of Apple, controlling 83% of the global smartphone market. But that doesn't tell the whole story, and when you consider which platform to focus on you need to think about figures in markets that you're going to be operating in. If you're a US-based company who plans on only marketing your mobile app to American consumers, then you should be more focused on American numbers. 




"Apple's smartphone market share increased from 41.3 percent in February to 41.9 percent in May..."




American numbers make Apple's marketshare in its home country obvious, yet iOS is still coming in with less than fifty percent of the market. Despite that it's a pretty even divide, so when you consider which platform to focus on you need to weigh a third factor: the economic status of those you're marketing to.




"From Black Friday through Christmas Day,  iOS users spent $93.94 per order, nearly twice that of Android users, who spent just $48.10."




Those numbers are indicative of a much larger trend in the Android vs iOS debate - the economic status and buying power of users. Apple's devices cost more money, and attract a more wealthy audience. Android devices run the range of prices, from super-cheap budget phones to performance devices that rival or surpass the performance of the iPhone, and to best determine where to begin mobile development you need to determine which portion of the market you're appealing to. 



There are these and other considerations when planning to develop a mobile application for your business, and there may even be considerations outside of market share, geography and economic status of users that you've considered. If you want to find out more about choosing a platform to develop on, contact us.