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Macy’s VR experience increases sales

Macy’s (US Department store) are always looking for ways to keep their customer experience fresh and engaging and through digital transformation have found a new tool to help increase sales. Macy’s has announced a partnership with Marxent to deploy roughly 70 VR installations to its stores across the US.

During the pilot program held at 3 stores, Macy’s saw an increase in furniture sales that involved VR increase by 60% and returns drop to less than 2%.

“Through the Macy’s VR furniture experience, we are giving our customers a new way to visualize a large selection of furniture products. Customers design their living space and, using a VR headset, immerse themselves in the virtual rooms they create.

VR is a practical application proven to drive sales and a terrific example of combining technology and the human touch,” Hal Lawton, president of Macy’s.


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