Macy’s VR experience increases sales
Macy’s (US Department store) are always looking for ways to keep their customer experience fresh and engaging and through digital transformation have found a new tool to help increase sales. Macy’s has announced a partnership with Marxent to deploy roughly 70 VR installations to its stores across the US.
During the pilot program held at 3 stores, Macy’s saw an increase in furniture sales that involved VR increase by 60% and returns drop to less than 2%.
“Through the Macy’s VR furniture experience, we are giving our customers a new way to visualize a large selection of furniture products. Customers design their living space and, using a VR headset, immerse themselves in the virtual rooms they create.
VR is a practical application proven to drive sales and a terrific example of combining technology and the human touch,” Hal Lawton, president of Macy’s.
Macy’s unveiled a case study on the largest VR rollout in retail history, with 70 Macy’s VR installations now in stores nationwide and more coming in 2019.