How can you use Virtual Reality (VR) to engage with your customers?

The idea of VR isn’t new of course. It’s been circulating in the tech space for a number of years, but recently, the technology has broken through some of the long-standing barriers. Long version

Macy’s VR experience increases sales

Macy’s (US Department store) are always looking for ways to keep their customer experience fresh and engaging and through digital transformation have found a new tool to help increase sales. Macy’s has announced a partnership with Marxent to deploy roughly 70 VR installations to its stores across the US. During the pilot program held at […]

Electrical nose stimulation and being able to smell objects in VR

Imagine in the future watching an episode of MasterChef and being able to smell the ingredients the contestants are cooking with. Imagine sitting at the virtual judging table next to Gary, George and Matt and seeing the food up close and being able to smell it and taking it all in. Some very interesting tech […]