Success StoriesHow Symbion Pty Ltd Streamlined Pharmaceutical Product Management with Aerion Technologies’ Custom Web Application

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Overview

Symbion Pty Ltd partnered with Aerion Technologies to centralise and simplify the management of their pharmaceutical product portfolio across Australia and New Zealand. By leveraging a tailored web application, Symbion improved control, visibility, and accessibility of critical product information—paving the way for future integrations and operational growth.

About the Client

Symbion Pty Ltd is a leading healthcare organisation focused on sourcing and distributing pharmaceuticals that were previously only available internationally, bringing them to the Australian and New Zealand markets. Serving pharmacies, hospitals, and healthcare professionals, Symbion is dedicated to expanding access to essential medications. Their forward-thinking approach positions them uniquely in supporting both public health and their partners in the medical supply chain.

The Challenge

Before engaging Aerion Technologies, Symbion managed its growing pharmaceutical product information through fragmented, manual processes. Challenges included:

Limited visibility and centralisation of product status and data
Difficulty in conducting timely updates or tracking actions related to specific products
Scalability concerns with legacy systems, especially considering future integration with CRM platforms like Sage CRM and SalesLogix
Need for secure remote access to product data for a distributed team
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Our Approach

Aerion Technologies employed a customer-focused, consultative process to ensure the solution aligned with Symbion’s short-term needs and long-term vision.

Discovery & Consultation: Joint workshops to map workflows, integration touchpoints, and compliance requirements
Research & Data Analysis: Assessment of existing databases and pain points in product status tracking
Strategic Planning: Roadmap development for phased delivery—including future-proofing for CRM integrations
Technology Selection and Custom Development: Design and development of a secure, cloud-based web application tailored for pharmaceutical product management

The Solution

Aerion built a user-friendly web application—the Clinect Product Management System—that enables Symbion to efficiently track, manage, and update its pharmaceutical products.

Key features included:
Action Tracking: Record and monitor all actions related to each product—supporting compliance and audit readiness
Computer Vision Tracking: Developed a visual tracking system using blue LED markers on the rover to reliably identify its location and orientation, even under challenging red-lit conditions.
Product Assessment Summary Form: Centralise nuanced product information, assessments, and supporting documentation
Remote Access: Secure, browser-based platform accessible to authorised users from any location
Integration Readiness: Architecture designed for seamless future integration with Sage CRM and SalesLogix

Supporting improvements:

  • Custom development using leading web technologies

  • Enhanced performance through optimised workflows

  • Technical SEO foundations for internal search and discoverability

  • Database design for reliable, scalable data management

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How Symbion Pty Ltd Streamlined Pharmaceutical Product Management with Aerion Technologies’ Custom Web Application

How Symbion Pty Ltd Streamlined Pharmaceutical Product Management with Aerion Technologies’ Custom Web Application

    • 100% centralisation of product data for increased visibility and control

    • Significant reduction in manual administrative effort across the product lifecycle

    • Improved data accuracy and audit trails for regulatory compliance

    • Future-ready foundation for upcoming CRM and sales platform integrations

Let’s build something remarkable together

Contact Aerion Technologies today to discover how our custom applications can help you optimise operations and accelerate your digital transformation.

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