A desire to innovate
No matter how good we were at designing and developing software, we still had projects that failed to deliver business value.
Through these frustrations, we began to question why some projects got users, while others burnt time, money and delivered no value.
We began to ask why? We started to investigate.
We backtested our projects and dug into the tech industry as a whole. Unfortunately, we found that this was the norm in the tech space. According to Standish Group's Annual CHAOS report, 66% of technology projects end in partial or total failure.
Time and time again tech projects fail to cost businesses 100s of 1000s dollars, if not millions of dollars.
We were at crossroads. We could either continue to follow our clients' lead in the hope that they knew the path ahead or we could take the lead, get inquisitive, ask more questions and save us and our clients' dreams.