Luke Chaffey, Managing Director of AIWise, joins host Anthony Sapountzis (CTO and Co-Founder of Aerion Technologies and Co-Founder of DevReady.Ai) in this episode of the DevReady Podcast to unpack how small and medium-sized enterprises (SMEs) can turn AIArtificial Intelligence (AI) is a very large and broad spectrum of technologies which most people would be familiar with through... from hype into business value, especially focusing on AIArtificial Intelligence (AI) is a very large and broad spectrum of technologies which most people would be familiar with through... for SMEs. From early chatbot and augmented reality experiments to production-ready automation, Luke shares practical lessons on strategy, tooling and evaluation frameworks that keep outputs accurate, consistent and on brand. Expect real examples: cutting document creation time, prioritising high-value leads, and natural-language product search, plus a simple roadmap to get started with AIArtificial Intelligence (AI) is a very large and broad spectrum of technologies which most people would be familiar with through... today.
Luke charts his journey from web development to co-founding Capillary Digital with David Koch, then into startups building AR, AIArtificial Intelligence (AI) is a very large and broad spectrum of technologies which most people would be familiar with through... and chatbots for international clients before launching AIWise. Early prototypes paired AR “place-in-room” visualisation with AIArtificial Intelligence (AI) is a very large and broad spectrum of technologies which most people would be familiar with through... trained on product data to answer questions and support sales, an approach that saw stronger uptake in the U.S. than Australia. Alongside hands-on tech, Luke built authority with 400+ articles and frequent media appearances, emphasising how writing and communication skills accelerate technical leadership and client education.
Inside AIWise, the playbook starts with clarifying strategy and a roadmap, then moves to implementation (or hand-off to internal dev teams) and leadership training. For automation, Luke mixes code and no-code: Python for control, reliability and richer state handling; Make.com (and, for developers, n8n) for fast proofs-of-concept that clients can self-manage. The north star is embedding AIArtificial Intelligence (AI) is a very large and broad spectrum of technologies which most people would be familiar with through... directly inside core systems and workflows, shipping quick wins via no-code where sensible, then migrating in-house for scale, orchestration (containers, agents) and long-term maintainability.
On common missteps, Luke sees SMEs either assuming AIArtificial Intelligence (AI) is a very large and broad spectrum of technologies which most people would be familiar with through... is “only for big companies” or dabbling without context. The remedy is to start hands-on with models like ChatGPT or Gemini, provide rich business context, and then rigorously validate outputs. He warns about hallucinations and “sycophantic” responses; best practice includes cross-model checks, human fact-checking in unfamiliar domains, and a robust evaluation framework that bulk-tests answers for factuality, tone and correct source use—crucial for customer-facing chatbots.
Results follow when AIArtificial Intelligence (AI) is a very large and broad spectrum of technologies which most people would be familiar with through... targets repeatable work: prioritising referral conversations so teams focus on high-value customers; turning bullet points into polished job descriptions in seconds; and compressing a tax report workflow from eight hours to two by auto-drafting the repeatable 80%. For newcomers, Luke suggests a simple path: start with ChatGPT for everyday tasks (emails, briefings, document drafts), then add no-code automation with Make.com to streamline processes; explore off-the-shelf tools (e.g., voice with ElevenLabs) before going bespoke. When needs grow, engage experts to productionise and integrate so AIArtificial Intelligence (AI) is a very large and broad spectrum of technologies which most people would be familiar with through... delivers reliable, measurable outcomes rather than one-off experiments.
Key Topics
- AIArtificial Intelligence (AI) is a very large and broad spectrum of technologies which most people would be familiar with through... strategy and roadmap for SMEs
- Augmented reality and AIArtificial Intelligence (AI) is a very large and broad spectrum of technologies which most people would be familiar with through... for sales enablement
- Automation workflows that deliver ROI
- No-code vs code automation: Make.com, n8n, Python
- Embedding AIArtificial Intelligence (AI) is a very large and broad spectrum of technologies which most people would be familiar with through... in core systems and workflows
- LLM evaluation frameworks and guardrails
- Reducing hallucinations and sycophantic outputs
- Natural-language search for e-commerce
- AIArtificial Intelligence (AI) is a very large and broad spectrum of technologies which most people would be familiar with through... starter stack: ChatGPT, Gemini, Make.com, ElevenLabs
Important Time Stamps
- Bridging Tech and Marketing: Lessons from Luke Chaffey (0:07 – 4:10)
- The Untold Story of Early AIArtificial Intelligence (AI) is a very large and broad spectrum of technologies which most people would be familiar with through... + AR Innovations (4:11 – 8:13)
- Roadmaps, PoCs, Results: Turning AIArtificial Intelligence (AI) is a very large and broad spectrum of technologies which most people would be familiar with through... Ideas into Automation Wins (8:14 – 12:20)
- No-Code vs Code: Make.com, n8n or Python for AIArtificial Intelligence (AI) is a very large and broad spectrum of technologies which most people would be familiar with through... Automation? (12:21 – 16:03)
- AIArtificial Intelligence (AI) is a very large and broad spectrum of technologies which most people would be familiar with through... for SMEs: Stop Dabbling and Start Doing (with Context!) (16:04 – 23:36)
- From 8 Hours to 2: Real ROI from AIArtificial Intelligence (AI) is a very large and broad spectrum of technologies which most people would be familiar with through... Automation (23:37 – 28:43)
- New to AIArtificial Intelligence (AI) is a very large and broad spectrum of technologies which most people would be familiar with through...? The 2-Step Plan for Quick Wins (ChatGPT → Automation) (28:44 – 31:00)
