CRM stands for Client Relationship Management.
A CRM system is a digitised process of keeping your customer interactions and details recorded and centralised.
It’s the equivalent of a digital Rolodex, but you can track emails and tasks against an account, not just contact details. It is also so much more; as everything is online now, you can track, contact and automate a lot within your CRM and keep customers up-to-date very easily, as well as nurture leads.
