5 Tips for Building A Customer-Centric Organization

Consumer-centricity is prioritizing and placing your customer at the center of all you do.  A customer-centric approach to business focuses on providing a great customer experience both before and after the transaction to increase repeat business, customer loyalty, business growth, and success.  You could think, “That’ll be easy.” “That’s something I’m capable of.” Is it...

Goodbye Lightning, Hello USB-C

Adapting to changing circumstances is an important part of living your life – and running your business.   Nothing lasts forever, it’s a simple fact.   Times change, and so does business. If you want to be a successful entrepreneur, you must learn to adapt. And, because the business landscape is constantly changing, you must be prepared. ...

Understanding Your Customers For Better Marketing Results

You’re not going to be everyone’s cup of tea. So, don’t try to be everything to everyone – a life hack to remember that you can apply to your business too! A “broad business” that appeals to as many customers sounds fantastic. Isn’t it? Until you realize you’ll be competing with an infinite number of...

How Your Company Can Use R&D Tax Incentives

Introduction Undertaking research and development (R&D) is an inherently risky venture. When we think of research, we usually think of analyzing scholarly material. However, if you are involved in any type of business operation, research will assist you in gathering the necessary data for your industry’s success. Indeed, asking questions and researching answers or recommendations...

Business Email Compliance Attack: How It Works

Business email compromise (BEC) is the most recent variant of a sophisticated cyberattack in which an attacker hacks into a corporate email account and impersonates the company’s financial officer or CEO in order to defraud the company, its employees, customers, and partners into sending money, personally identifiable information (PII), or material goods. BEC attacks are...

Using data to solve business problems?

Data is used in business for a wide range of purposes. The number of ways that businesses can use data science in finance, retail, manufacturing, and other industries is vast and growing; however, all businesses use data science for the same reason—to make informed decisions. Business-focused data scientists understand how to identify which business-relevant problems...

Are you building the next Sinclair C5?

What is the Sinclair C5, you may ask? It was a one-person electric-assisted vehicle released in January of 1985 by Sinclair Vehicles Ltd. Sinclair had planned to produce 8,000 vehicles a week. Still, the assembly line was shut down in October of 1985, a mere nine months later. Now you may be asking why did...

5 Best Cloud Backup Solutions for SMBs

A company’s reputation can suffer because of data loss.  Data security issues have become a significant challenge for businesses. COVID-19 caused many workforces to go remote, paving the way for cyber-attacks.  Today, many businesses use cloud    When referencing computing, the term 'cloud' refers to the generalisation of interconnected computers and services running on the Internet,......

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