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If you’re a non-tech you shouldn’t have to be able to speak developer. It’s not your job to learn how to talk to your software developers and explain to them in terms that they understand. Your job is to articulate to your team what you want to achieve and how it should work. Your team...

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Sometimes you’re not innovating a brand-new product but you’re trying to change an existing product that you already have. How many of you out there have these existing systems that are just struggling along or have too many workarounds just to get by? This normally happens when things are very old and, over time, become...

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Transparency is key in most relationships and especially true for a developer/consultant client relationship. But it’s also true within the software itself. I’m writing this for those people who are in the middle of designing their product or working on development. It’s always best to be clear with your users and explain what is happening...

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