Augmented Reality (AR) and customer engagement
Augmented Reality (AR) by 2020 is expected to generate $122 Billion dollars of revenue within the Retail Sector. The technology is advancing beyond the “Fad” or “Gimmick” phase and is beginning to show utility to customers. Advances in technology have sped us this adoption.
AR has real utility if it can enhance the customer experience and make the shopping experience customised and easier. Take the IKEA Place app allows you to place their furniture in your house to see how it will look, or Ultra Beauty who allow you to try makeup without having to apply and wipe it off and Dulux with the Dulux Visualizer App will let you see what your walls will look like with a new coat of paint and a new colour.
Measuring the effect of AR in Retail has shown that 61% of shoppers prefer to shop at stores that offer AR (https://www.shopify.com/retail/how-these-retailers-are-using-augmented-reality-to-enhance-the-customer-experience)
Have you thought about using AR within your business?
Or do you think it is just a gimmick? Leave a comment and let me know your thoughts.