This episode of the DevReady Podcast, features hosts Andrew Romeo and Anthony Sapountzis with Nathalie Taquet, CEO & Founder at eBottli & Bottli. While the former company provides all information about the bottles (description of the winemaker, the origin of the bottle…) for B2C and all tracking and traceability of the bottles (statistics, strategic marketing, counterfeiting, geolocation…) for B2B, the latter connects customers to small vineyards with unique batches. Listen in while the three of them talk about technology and the digitization of processes in wineries.
Nathalie has a strong background in Research and moved to Australia from France with her husband and their three children. Coming from Burgundy and having a family that produces pinot noir in small batches, she was always passionate about wine. In fact, she has even been trained as a Sommelier. Cutting the long story short, her background, passion and training, all combined, meant that she understood, first hand, the pains and challenges faced by the farmers and producers. That is why she and her husband decided to bring innovative technologies to the fore for the wineries in a bid to enhance the experience, increase transparency and traceability, and prioritize optimization and efficiency.
“It is really important to do this proof of concept with real data where you can develop the solution, optimize it. Because the first solution is not the best one you need to connect the technology and the real world to be sure that it fits with the users.” – Nathalie Taquet
As France is home to many wine producers who like doing things the old-fashioned way using traditional methods of winemaking, Nathalie knew that changing their way of life would be an uphill battle. For that reason, she believes that getting a start in Australia where there are lots of opportunities and flexibility in the market might be an advantage in the long run as the company hopes to expand to Europe in the near future. While most of their customers are small producers as opposed to established brands, she acknowledges that 90% of the market is comprised of such small producers and hence a bigger customer base. She furthers that one of their goals, however, is to push start-ups to collaborate with big businesses and even though such collaborations might not always come to fruition, they do lead to the generation of some great ideas.
Use of technology being the core of the business, Nathalie feels that there is a disconnect between start-ups and IT. She emphasizes that their role is to bridge the divide and make sure that real data is used for the proof of concept to ensure that better solutions are not only developed but also optimized. From her experience, she highlights three key things to keep in mind when introducing a technological solution in any industry:
1. Listen to your customers: work with the potential customers and identify what they need
2. Make what they want to buy: don’t provide a solution that people don’t want to pay for
3. Make the journey simple: don’t add another step in the journey and make it complicated
Changing people’s habits is a major challenge and the company is looking forward to working with their collaborative team to overcome that challenge as Nathalie believes that interaction between different teams adds value for everyone. In addition to having a good team, start-up founders can also emphasize the following:
1. Engaging with Accelerators and Start-up Hubs
2. Nurturing Good Relationships
Doing so has helped her raise capital for her business twice and she underlies that building good relationships with partners, investors, and customers can have a major impact on any business.
· The stupendous value of technology.
· How data is used in wineries?
· Disconnect between start-ups and technology
Connect with Nathalie Taquet