Are you a small business owner looking to develop an app but unsure if you should hire or outsource? You’re not alone. With so many options, it can be hard to decide which route is the best one to take.  As a small business, you know that having an app is essential for success in...

If you’re a start-up owner, you know how difficult it can be to get funding. Banks are hesitant to give out loans to businesses that don’t have a proven track record, and venture capitalists often want a large stake in the company in exchange for their investment. So where does that leave the little guy? ...

Any startup’s path to spectacular success begins with a winning team.   The people you work with can make or break your business.   The team will decide whether a startup will grow into a thriving and promising business or whether it will die in the early stages of its journey to victory.   “How do I choose...

Branding your company is not as simple as deciding what clothes to wear.    Building a brand is all about deliberate decisions that must be meticulously crafted. It takes far more than just designing a nice logo or crafting a nice marketing campaign and hoping for the best.  Your brand is the things you support, the beliefs...

The term “customer” has a really broad definition in the business industry. But I’m sure everyone will agree that customers are the individuals or entities who purchase your goods and services and provide you with revenue.  Today, the customer rules the market and determines the fate of the sellers.  Providing useful products and services to...

One of the most common concerns for any business is unscheduled downtime and everything coming to a halt from one day to the next, which can lead to not only frustration but also a significant hole in the company’s productivity and finances.  But what’s worse than the downtime itself is discovering later that it could...

In today’s increasingly competitive global economy, excellent customer service can make or break a small business.   According to one survey, 68% of customers are willing to spend more money with businesses where they have had a positive service interaction. On the other end of the spectrum, 71% of consumers have ended a business relationship due...

Our lives are now surrounded by various types of software applications. And whether you are a regular user or a business owner, you must keep up with technological applications.    Custom software solutions have become necessary for enterprises to achieve digital transformation as they focus on improving customer engagement and streamlining workflows. And digitization is...

News flash, “Kylie Jenner and Kim Kardashian, sisters, have urged Instagram to stop imitating TikTok.”  This hot issue last month caused a stir and made Meta face some backlash.   Kylie Jenner, with 361 million followers on Instagram, and her sister Kim Kardashian, shared an image saying “Make Instagram, Instagram again. (Stop trying to be TikTok...

Investing in startups means you’re taking significant risks.  But it can be very rewarding once your investments pay off.   The vast majority of startups fail—even if you do your homework, you could end up with nothing in your pocket.   That may be true that’s why investing in startups is not for the faint of heart. ...