Crafting Success: Josephine Dayco Talks Branding, Tech, and Female Empowerment
In this episode of the DevReady Podcast, Anthony Sapountzis welcomes Josephine Dayco, Brand & Operations Manager at Undeclared Variable and Co-Founder of Kalicoo. Josephine brings a wealth of experience in strategic communication and creative technology, sharing her journey from engineering to leading a platform that empowers Australian women in web3, metaverse, and AIArtificial Intelligence (AI) is a very large and broad spectrum of technologies which most people would be familiar with through.... Tune in as they discuss the intersection of creativity and emerging tech, the challenges women face in male-dominated industries, and the importance of clear, impactful communication in marketing.
Josephine recounts her career transition from engineering to creative roles after moving to Australia in 2009. Initially involved in a global marketing rebrand, she later took time to reassess her career, rediscovering her passion for writing and communication. Her experience underscores the importance of asking the right questions and creating clear, effective messaging, which has been a consistent theme throughout her career.
The discussion also touches on the misconception that content creation and marketing are straightforward. Anthony shares his journey from struggling with writing to mastering it through practice, while Josephine emphasises that writing, like product development, requires continuous improvement. Both agree that translating complex technical language into accessible, customer-friendly messaging is essential, focusing on the value rather than the technical details.
Anthony and Josephine explore the significance of understanding both a brand’s identity and its audience in marketing strategies. Josephine shares her experience of recognising her unique value as a woman in a male-dominated team, stressing how diversity brings fresh perspectives. Anthony adds the importance of encouraging diverse voices, especially in settings where team members might be hesitant to contribute.
Finally, they discuss the challenges women face in traditionally male-dominated fields like tech and gaming. Josephine highlights the necessity of personal connections in explaining technical concepts and compares developing a brand or project to crafting a recipe, emphasising the role of execution over mere ideas.
Topics Covered
- Josephine Dayco’s career journey
- Kalicoo: the platform and its mission
- Josephine’s career shift from engineering to writing
- Writing and content creation skills
- Understanding brand identity and audience
- Challenges for women in tech and gaming
- Educating markets about new technologies
- Importance of execution and mentorship
Important Time Stamps
- Kalicoo: How Australian Women Are Leading in Web3 & AIArtificial Intelligence (AI) is a very large and broad spectrum of technologies which most people would be familiar with through... (0:07 – 5:27)
- How Josephine Dayco is Helping Startups Master the Art of Clear Messaging (5:28 – 9:16)
- From Tech-Speak to Marketing Magic: The Art of Simplifying Complex Ideas (9:17 – 14:39)
- The Power of Inclusion: Elevating Women’s Voices in Male-Dominated Rooms (14:40 – 18:56)
- Baking Your Way to Success: Lessons in Branding and Iteration (18:57 – 30:13)
- The Secret Ingredient to Startup Success: Execution Over Idea (30:14 – 36:59)
Useful Links
Undeclared Variable | LinkedIn
SXSW Sydney 2024
This October, join Josephine and her team for the “Tech & Tonics” panel at SXSW Sydney 2024.
Leading industry voices from Kalicoo will be sharing valuable insights and lessons learned, plus highlighting opportunities in the web3, blockchain, and AIArtificial Intelligence (AI) is a very large and broad spectrum of technologies which most people would be familiar with through... space.
Link to the session here: https://schedule.sxswsydney.com/sessions/5a46884d-3a80-467c-b1fc-a9783021e7b9
To discover more Kalicoo events, visit: https://www.kalicoo.com/events
